Ghirardelli
The Chocolocket
The Opportunity
Valentine’s Day was around the corner, and we wanted to give our fans something more than just chocolate to gift their loved ones.
The Idea
Everyone loves chocolate. Everyone loves jewelry. So what happens when you put the two together? The result: the ultimate, most romantic Valentine’s Day gift of all time.
Credits & Collaborators
Agency: MullenLowe L.A.
CD: Ricky Johanet, Jordan Sparrow
Creatives: Jude Le Bayon & Elin Lindeberg
Producers: Whitney Husnik, Chloe Schuberg
CD: Ricky Johanet, Jordan Sparrow
Creatives: Jude Le Bayon & Elin Lindeberg
Producers: Whitney Husnik, Chloe Schuberg
In less than two weeks, we created 50 limited-edition Chocolockets: a 14K gold locket designed to hold a Ghirardelli Mini Square inside.
We “sold” them on a custom Shopify website with the promo code “LOVEISPRICELESS” automatically applied at checkout, giving lucky buyers a 100% off discount on their order.
The demand was so high, we sold out of Chocolockets in mere minutes — unfortunately breaking some hearts in the process. Some lockets even ended up on eBay, retailing for around $650.
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